Joe's Basecamp is a gym which gets women out there and amongst it. We train womens’ bodies to be strong and functional. We want our gear to be strong and functional...
What goes in the everything smoothie? well… everything!
This breakfast or lunchtime smoothie has anywhere between 20 and 25 ingredients. I know some people make a smoothie because they want to...
In today’s society, there is so much pressure on women and how they should look. We are bombarded with images through social media of what ideal fitness should be and...
You can read Joe's popular article on this subject here, and find the video transcript below.
Joe: “I’ve got two daughters. I’ve got a daughter who’s eleven, I’ve got a daughter...
Gym owners, personal trainers, fitness bloggers: I’m over this! It’s time to call out the fitness industry, our industry! Why? Because of the negative impact our actions are having on the mental...
Improve the way you prepare for an adventure or an event with these awesome tried and tested methods from Joe
Enter your name and e-mail address to download The 11 secrets to adventure and event success — a quick guide that shows you how to train and prepare for any adventure or event.